
The 5 Most Common Mistakes in Go High Level (and How to Avoid Them)
The 5 Most Common Mistakes in Go High Level (and How to Avoid Them)
Let’s be real: Go High Level is powerful AF...
But it can also feel like you’ve been handed the cockpit of a 747 with zero training.
After helping countless businesses untangle their GHL messes, I’ve seen the same mistakes pop up again and again. The good news? They’re fixable. The better news? I wrote a whole book that walks you through them.
Let’s break down the top 5 mistakes — and how to avoid facepalming through your entire GHL journey.
1. Trying to Use It Like Mailchimp or ClickFunnels
The Mistake: You treat GHL like a single-tool app.
The Fix: Understand that GHL is an ecosystem. It’s your CRM, funnel builder, email engine, SMS sender, calendar, pipeline, and automation brain — all in one. The sooner you stop trying to duct-tape old habits onto this system, the faster it starts working.
2. Not Mapping Out Your Workflow First
The Mistake: Building automations directly into the platform without sketching them out.
The Fix: Grab a whiteboard, a notebook, or your cat’s iPad and map out your logic first. Seriously — this one step saves HOURS of rework. I share my exact framework for this in the Playbook.
3. Skipping Custom Values & Reusable Elements
The Mistake: Copy-pasting the same email copy or URL across 14 automations.
The Fix: Use Custom Values, folders, templates, and shared workflows. It’s how grown-up GHL users keep their builds clean, scalable, and not powered by chaos gremlins.
4. Ignoring Email Deliverability Settings
The Mistake: You hook up your email domain and call it a day.
The Fix: If you’re not setting up SPF, DKIM, and DMARC, your emails may be going straight to spam. I cover this setup in the Playbook — with screenshots and a dose of “stop doing this wrong” energy.
5. Over-Automating Before You’ve Tested It Manually
The Mistake: Building an automation empire before testing if the funnel even works manually.
The Fix: Test the user flow yourself — from opt-in to delivery to follow-up. Automate only what’s working. Otherwise, you’re scaling a broken experience.
Want the Full List (With Fixes + Templates)?
These five are just the beginning. I get into the nitty-gritty inside The Unofficial GHL Playbook — with:
Use cases
Screenshots
Frameworks I use for client builds
The actual logic behind why things break (and how to prevent it)
This Isn’t Just a Book. It’s a Shortcut.
If you’ve ever felt like GHL has too many buttons and not enough instruction, you’re not alone. I wrote this book for the version of me that almost rage-quit Go High Level back in 2020.
You don’t have to figure it out the hard way.
Just download the guide. Follow the steps. Build smarter. Stress less.