What No One Tells You About Building with GHL (Until Now)

Let’s just say it:
Go High Level has more hidden gems than a pirate’s treasure map — and most users are sailing right past them.

Everyone talks about funnels, email automations, and calendars…
But nobody’s talking about the real power features that separate the dabblers from the pros.

Today, I’m pulling back the curtain on 3 powerful GHL tools that are hiding in plain sight — and why they matter.

🔥 1. SmartLists (Done Right)

Yes, I know — you’ve heard of SmartLists.
But do you know how to actually use them to create dynamic, behavior-based segments that update themselves?
Most don’t. And it’s costing them sales.

📖 From the book:
“SmartLists are like the brain of your CRM. Get your segments right, and everything else becomes 10x easier. Ignore them, and you’re flying blind.”

🔥 2. Email Builder Triggers

You can now add triggers directly from inside the Email Builder — no more hunting around for automation hooks.

This tiny update = massive time-saver + better engagement workflows.
It’s the kind of thing you miss if you’re not keeping up with the updates (or obsessively testing like I do 😅).

🔥 3. Custom Value Goldmines

Custom values aren’t just for [First Name].
I use them for things like personalized CTAs, real-time deadlines, custom client instructions — even injecting video links into workflows dynamically.

You can turn your entire backend into a modular, customizable content machine — if you know how.

📖 Sneak Peek from the book:
“I spent 3 days trying to figure out how to add a single custom value to an email. Now? I use 20+ in a single workflow. Once it clicks, it changes everything.”

🚫 GHL Myth: “You have to hire someone to figure it all out.”

Nope. You can hire help (hi 👋), but you don’t have to.
You just need the right map. The book is that map.

💡 Pro Tip:

If you find yourself doing the same action twice, it’s probably automatable in GHL. You just haven’t uncovered that feature… yet.

🎯 This is why I wrote the book

The Unofficial Go High Level Playbook isn’t fluff. It’s not just “How to Build a Funnel 101.”
It’s packed with screenshots, real-world use cases, hidden tricks, and step-by-step breakdowns.

🚀 I go deeper into this (with screenshots + use cases) in the book — grab your free copy while pre-launch access is still open:
👉 https://highlevel-queen.com/ghl-book